The events addressed issues related to artificial intelligence and algorithmic markets, the protection of vulnerable consumers, cross-border cooperation, and coordination among consumer protection and enforcement authorities.

A delegation of the State Agency for Antimonopoly and Consumer Market Control under the President of the Republic of Azerbaijan, headed by Elnur Baghirov, Chairman of the State Agency, participated in the Conference and High-Level Meeting of the International Consumer Protection and Enforcement Network (ICPEN) held in Tbilisi, Georgia, under the theme “Building Trust in the Digital Age”.

The Conference was attended by heads and senior representatives of the authorities responsible for consumer protection and enforcement in ICPEN member countries, as well as by representatives of international organizations. The main objective of the event was to facilitate the exchange of views and experience on current challenges in consumer protection in the digital age, to promote the sharing of best practices, and to strengthen international cooperation.

Elnur Baghirov delivered a speech at the panel session “Consumer Protection in Eastern Europe and the South Caucasus”, held as part of the Conference. In his address, he outlined the challenges facing consumer protection in the region, national experience and priority areas, and highlighted opportunities for enhancing regional cooperation.

The Chairman of the State Agency subsequently took part in the High-Level Meeting, which brought together heads and senior representatives of ICPEN member authorities. The meeting addressed opportunities for expanding international and cross-border cooperation in the field of consumer protection, strengthening information exchange, and applying best practices.

Note: The Republic of Azerbaijan has been a member of the International Consumer Protection and Enforcement Network (ICPEN) since 2006 and is represented in the Network by the State Agency for Antimonopoly and Consumer Market Control under the President of the Republic of Azerbaijan. Azerbaijan has also been elected to the ICPEN Advisory Group for 2026-2027.