The event, organized in connection with 15 March – World Consumer Rights Day, featured presentations on consumer protection in the fields of e-commerce and digital services, ensuring online security and raising consumer awareness, while also highlighting current challenges and development prospects in these areas.
An event entitled “Consumers in the Modern Digital World: E-Commerce, Digital Services and Security” was organized by the State Service for Antimonopoly and Consumer Market Control under the President of the Republic of Azerbaijan. The event, held in connection with 15 March – World Consumer Rights Day, brought together representatives of government institutions, non-governmental organizations, businesses and other stakeholders.
Presentations were delivered by Jafar Babayev, First Deputy Chairman of the State Service for Antimonopoly and Consumer Market Control under the President of the Republic of Azerbaijan; Samir Mammadov, Deputy Minister of Digital Development and Transport of the Republic of Azerbaijan; Togrul Aliyev, Deputy Chairman of the Central Bank of the Republic of Azerbaijan; and Emil Mehdiyev, Head of the Main Department for Combating Cybercrime of the Ministry of Internal Affairs of the Republic of Azerbaijan.
The presentations addressed the importance and scope of consumer protection in the modern era, as well as new opportunities and challenges emerging in the fields of e-commerce and digital services amid the development of the digital economy.
It was noted that, alongside the expansion of e-commerce in Azerbaijan in recent years, there has also been an increase in the number of inquiries related to consumer relations in the digital environment. Particular attention was drawn to the importance of raising consumer awareness in this area, especially enhancing financial literacy and informing consumers about safe online practices.
The importance of cooperation among government institutions, the private sector and other stakeholders in preventing potential cases of cybercrime in the relevant field was also emphasized.
As part of the event, representatives of the State Service for Antimonopoly and Consumer Market Control under the President of the Republic of Azerbaijan, the Center for Analysis and Coordination of the Fourth Industrial Revolution, the Electronic Security Service under the Ministry of Digital Development and Transport, the Central Bank of the Republic of Azerbaijan, the Main Department for Combating Cybercrime of the Ministry of Internal Affairs, and Trendyol delivered presentations on topics including “The Impact of Artificial Intelligence on Consumer Behaviour and Rights”, “Personal Data Protection in the Digital Environment: Current Challenges and Risks”, and “Consumers, E-Commerce and Security in the Digital World”.
The presentations covered the dynamics of e-commerce development in an increasingly globalized world, trends in the growth of digital payments, key challenges encountered on online platforms, control mechanisms applied in this area, and consumer awareness-raising activities.
As part of the event, the istehlakchi.gov.az platform, developed by the State Service to enhance consumers’ legal literacy, was presented. Participants were provided with detailed information about the features and services available through the online resource.
