The meeting included an exchange of views on current challenges and trends in e-commerce, while emphasizing the importance of protecting consumer rights in the digital environment alongside the consumer market.

Elnur Baghirov, Chairman of the State Service for Antimonopoly and Consumer Market Control under the President of the Republic of Azerbaijan, met with Hatice Yavuz, Head of the Competition Department at Trendyol.

The meeting included an exchange of views on the current state and development trends of e-commerce, the advantages of conducting business activities in the digital environment, and the role of leading market players such as Trendyol in expanding e-commerce and protecting consumer rights.

The discussions also focused on the factors characterizing the development of digital commerce and the growing role of this sector for consumers. It was noted that online commerce facilitates the exercise of consumers’ right to choose and increases accessibility for participants in e-commerce.

The meeting also provided information on the regular measures implemented by the State Service to safeguard the competitive environment in the consumer market and online commerce, enhance legal awareness among market participants, and promote compliance with legislative requirements. The contribution of e-commerce to the development of the digital economy was also highlighted.